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Essay text:
Sometimes the feedback is not verbal and organizations can only measure the effectiveness by analyzing consumers' actions (Clark 2003). Some companies have a great understanding of their customers and excel with effective communication. One such company is Johnson & Johnson. The purpose of this paper is to present a case study analysis on Tylenol's crisis management plan and analyze how effective they were with communicating to their publics.
Case Overview
Back in September 1982 and over a three-day period, six people died in the Chicago area (Bell, n.d.). Normally this is not a rare occurrence...
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