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Educators, parents and researches often see in this a threat against a more traditional, national and religious “socialization” which they would prefer. Nowadays young people are related to each other through alternative music, new trends as well as lifestyle and a host of other factors. Frequent critics point that “modernisation" is a mean for adopting western, particularly American consumption culture which main aim represents the stimulus of consumption needs and the sale of western products.
3. Youth as market segment
The definition of the global youth culture is often seen as a superficial phenomena regarding clothing style, eating habits and leisure activities, and it is naive to think that family environment is uninvolved by external influences of a global community...
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