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Essay text:
Ebay has gone from
America's online flea market to a global powerhouse in 32 countries. Ebay set its sites
on China, Japan and South Korea.
Ebay has conquered online auctioning, racking in over $770 million in profit last
year on a transaction volume of $34 billion. But Ebay won't stay on top unless it also
conquers what eventually will be the world's largest market for online goods:China. Ebay
bought its way into China in 2002, holds half of a $1 billion market and will spend $100
million this year to bolster its presence there. China is a "must win" and is likely to be
the defining measure of business success on the Net...
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