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Yet the marketing discipline encounters constant innovation and is increasing in size and popularity. The need for up-to-date and educated marketing professionals in organizations creates an enormous opportunity for AMA to successfully implement and market a certification program.
The certification program's principal goal is to reach a large percentage of the market and to communicate the program's benefits and value to consumers. AMA's primary target market consists of business professionals, including both AMA members and non-members. The secondary market is comprised of students currently enrolled in college...
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