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Another example is market research. Market research sets out to collect, analyze, and interpret data in various ways in order to determine the nature of its customers and competitors , demand for its service or product, and any possible features the product may be lacking .A third example of qualitative analysis is the Delphi method. The Delphi method is an interactive set of well-defined procedures in which independent experts are asked to complete and return a questionnaire to a facilitator. After the questionnaire is returned, the facilitator provides an anonymous summary of the experts' findings...
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