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In particular no advertisement shall be permitted which projects a derogatory image of women. Women must not be portrayed in a manner that emphasises passive, submissive qualities and encourages them to play a subordinate, secondary role in the family and society. The cable operator shall ensure that the portrayal of the female form in the programs carried in his cable service, is tasteful and aesthetic, and is within established norms of good taste and decency.
(vi) exploits social evils like dowry, child marriage.
3. No advertisement shall be permitted the objects whereof are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end...
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