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Essay text:
Strategies within organisations are highly dynamic and complex, and can have positive and negative effects on an organisation. Vision and mission are concepts that many believe are vital for an organisation to operate effectively and to the best of its abilities. Andrew Campbell (1991) , a prominent writer on vision and mission, believes that both the culture and the strategy of a firm come together side by side to build an overall definition of mission for a firm. The paper will be based around Campbell’s perception and whether either culture or strategy has a greater part to play in an organisation’s mission...
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