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Doctor Pepper Situation Analysis

Doctor Pepper - Situation Analysis

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Title: Doctor Pepper - Situation Analysis

Essay Details:

Subject: Miscellaneous

Author: Susan M

Date: March 25, 2012

Level: University

Grade: B

Length: 4 / 1164

Essay text:

Pepper on college campuses. The target market that will be the focus of this plan is men and women from ages 18-26. The media plan will mostly concentrate on college campuses in the United States, gearing towards both undergraduate and graduate students. Through our creative media plan we hope to change the image of Dr. Pepper to suite our target market and increase sales for the brand. To even the competition between the industry leaders and Dr. Pepper, we chose four media vehicles that Pepsi and Coke had previously been using while Dr. Pepper did not. The scheduling for using these media vehicles at specific times during the year was planned out accordingly to best capture our new selected target market...

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