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Essay Details:
Essay text:
Role portrayals in Indian magazine ads seem to be influenced by the nature of the product being advertised. In this paper the similarities and differences between role portrayals in Indian magazine ads will be discussed.
The past shows that both men and women are portrayed in stereotypical ways in magazine advertisements in most parts of the world. Men and women appear in different roles, in different settings, and for different types of products.
Although strong similarities in gender-role portrayals in ads have been shown across cultures especially in India, this is also the case for the United States although in different ways...
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