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This said, however, it is important to remember that in most cases magazines are not only read by the purchaser but often a variety of other readers that do not belong to the group of women which the magazine targets. These ads are aimed at a sophisticated audience who are expected to have knowledge of the location of the ad and the effects of global warming, without this knowledge they become meaningless. By doing this they defined their target audience.
The overall message that I obtained from this advert is, that if you wear diesel clothing you can still look good and embrace the effects of global warming...
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