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Essay text:
"We'll be seeing radical change at Dell over the next two years," insists Jarvis, the company's recently appointed marketing chief.
Jarvis, hired less than three months ago, may be overstating the case. But his remarks reflect Dell's recognition that a big marketing makeover is in order, and Jarvis has already begun making notable changes. Case in point: On July 12 Dell (DELL) kicks off an ad campaign more colorful and edgy than any it's used in the past.
Overhauling a Brand Identity
The marketing revamp is one of many moves Dell is undertaking in its attempt to regain market share and revive sales...
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Common topics in this essay:
- Impact of Advertisements to Consumers in Buying
- Case Study: Dell Computer Corporation
- Dell Computer Company?¦s direct business model
- Dell Computer Corporation Analysis
- Dell Computer Corporation
- Dell Strenghts
- Michael Dell-Dell Computer Corperaion
- Strategic Formulation for Dell's Computer
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- Dell Strenghts
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