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They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability enter new markets and dominate them the way they have in the lower end server and work station markets has been a crucial part of Dell's success.
On-line and telephone sales and support can also be attributed to Dell's superb direct model. Through on-line custom system sales the customer can configure a system with assistance. By using this method Dell has managed to help keep internal costs low, increase value to the customer and provide increased returns to their shareholders.
Dell's cost leadership strategy has also allowed them to respond to market indicators favorably...
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Common topics in this essay:
- COST LEADERSHIP example
- Cost Leadership and Product Differentiation
- Dell Computers Strategy
- Dell Corporate Strategy
- Dell's Marketing Strategy
- Dell's Strategy
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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