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“Dell built their computers workstations and servers to order, none where produce for inventory.” (Thompson & Gamble, pg 252)
Michael Dell’s approach was to bypass all distributors and retails and build to order, which reduced the cost and risk of carrying large stocks or parts, components and finished goods. They have been dominant in all areas and it is extremely hard for the competitors like HP and IBM to keep up with them. In the first nine months of 2005 Dell had 33.9 percent share of PC sales in the U.S and in 2004 they were the number one domestic seller of servers with a 33 percent of the market share...
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