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Dell needed to decide if it should increase its commitment in Malaysia by opening a second Malaysian manufacturing plant in 2001, to support the push for international expansion.
Strengths
Dell identifies performance opportunities and accelerates growth in areas that have made money. The company exists with several key strengths that give them a competitive advantage. Most importantly they have the ability to produce a line of high-performance products compatible with the accepted competitor's standards. Next, Dell receives input from its customers regarding their products and services, their views on various products and response to advertising...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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