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Finally, ATK Launch Systems Group’s marketing will be observed and the role it plays in their success.
Apple has had its share of ups and downs since its inception, but let’s look at their more recent success from the last seven or eight years. Almost everyone in America has heard of an I-Pod and if they haven’t, they should venture out of their cave now and then. Before Steve Jobs was rehired and given, once again, the CEO position, Apple was focusing on a large assortment of new products in many areas. This seemed like a good idea for the company but the wide range of products and weak marketing left Apple in a bad predicament...
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