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Although many sources define marketing differently, each definition has the same meaning. The following will describe my personal definition of marketing, followed by the definitions of marketing in Basic Marketing and Marketing Management.
Personal Definition
Marketing, in my own words, is the art of selling and advertising. Marketing consists of promoting, advertising, pricing, and distributing to consumers. Marketing allows organizations to get their products recognized and desired by consumers.
Basic Marketing
Marketing, as described in Basic Marketing, is stated to be more than just selling and advertising (Perreault and McCarthy, Jr...
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