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It seems to be very broad when I think of one specific definition. The first thing that comes to my mind is that Public Relations help sell a product or service by drawing attention and focus through research and communication. When I think of public relations I also think of promotions, advertisement, and media. Public Relations also is the front end person when it comes to anything about the product. Press, inquiries, and information about the product itself are given by the public relations department.
According to Edward Bernays, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance" (Cole, 2007)...
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