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(McGraw ?Hill Companies, 2005 Marketing p.8) A second source defines marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. (Prentice-Hall. Copyright © 2005Marketing: An Introduction)
Marketing is about the strategies and tactics you use to identify and cultivate the market for your products/services with organizational success. The degree of importance is based on the industry, in many businesses, marketing needs to be a core concern, and often the concern when it comes to running a successful business...
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