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Essay text:
This paper will focus research done during a study that determined consumer perception of trust and behavioral intent when visiting a web site.
Data Interpretation
Data becomes meaningful only after analysis has provided a set of descriptions, relationships, and differences that are use in decision making (Davis, Simon and Utts, 2002, p. 356). In this study the following areas were analyzed: web site characteristics, consumer characteristics and website trust. (Sultan??)
Website Characteristics Include:
1. Navigation. The web site would be considered easy to browse and the layout of the site would facilitate ease of finding information quickly...

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Common topics in this essay:
- I took this off another site,
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