D'Leon Inc. Part I

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Title: D'Leon Inc. Part I

Essay Details:

Subject: Miscellaneous

Author: Christopher M

Date: August 30, 2014

Level: University

Grade: A

Length: 8 / 2196

Essay text:

D?¦Leon?¦s president, Al Watkins, decided in 2004 to undertake a major expansion and to ?§go national?? in competition with Frito-Lay, Eagle, and other major snack-food companies. Watkins felt that D?¦Leon?¦s products were of a higher quality than the competition?¦s; that this quality differential would enable it to charge a premium price; and that the end result would be greatly increased sales, profits, and stock price. The company doubled its plant capacity, opened new sales offices outside its home territory, and launched an expensive advertising campaign. D?¦Leon?¦s results were not satisfactory, to put it mildly...

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