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Essay Details:
Essay text:
Introduction
1.1 Purpose
The purpose of this report is to research information on customer service and make recommendations to companies on how they can implement these findings.
1.2 Background
Customer service is vital to the ongoing success of a company. Customers needs, wants and attitudes change very quickly. It is important for companies to be continually changing and evaluating their customer service in order to meet these ever changing trends.
Customer service is not merely customer relations or how nice frontline workers are to customers, rather, it is satisfying or even delighting customers; this should be the goal of excellent customer service...
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