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Customer Relationship Management 11

Customer Relationship Management

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Title: Customer Relationship Management

Essay Details:

Subject: Miscellaneous

Author:

Date: December 18, 2014

Level: University

Grade: B

Length: 4 / 1187

Essay text:

They have a variety of uses from holding basic information such as names and address, to holding other information including relationship history, contract information, and recording customer satisfaction levels. What is a CRM System? Defining a CRM system is difficult to do at best. These systems can range from something very simple, to something that is very complex. With this being said however, CRM can best be described as "methodologies, technologies, and e-commerce capabilities used by firms to manage customer relationships." Particularly, "CRM software used by companies' acts as an aid in the interaction between the customer and the company, which enables the company to coordinate all the communication efforts of the company, so that the customer is presented with a unified message and image...

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