Curves - Situation Analysis

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Title: Curves - Situation Analysis

Essay Details:

Subject: Miscellaneous

Author:

Date: December 25, 2015

Level: University

Grade: A

Length: 2 / 577

Essay text:

Curves makes exercise fun and beneficial for women regardless of fitness goals. Curves clients perceive it more than a "gym", but as a support group and a social outing for some. It's a place that for an hour a woman can feel good about herself and the goal she's working towards. Customers like the "no frill", "no hassle" workouts. It's a place where women could feel comfortable. Curves offers a haven where women can feel comfortable to let their guard down and have a good sweat. Women are also drawn to Curves because Curves has strong brand equity. Their quality of service, revolutionary design to the "express workout" is number one in the women's fitness industry...

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