Crown cork and Seal

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Title: Crown cork and Seal

Essay Details:

Subject: Miscellaneous

Author: Agnes B

Date: March 11, 2016

Level: University

Grade: A

Length: 2 / 465

Essay text:

The rivalry among the five firms seems to have intensified due to the following observed industry characteristics: 1. The little growth potential for metal cans in the 1990s and the analysts' expectations of plastics as the "growth segment for containers." 2. Since they all produced mostly two-piece cans and catered to the metal beverage containers market, there appears to be a low product differentiation among the five firms. 3. The asset specificity of the industry creates a high exit barrier where the equipment is highly specialized that the firms may have a difficult time selling to buyers from other industries...

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