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Crm In The Banking Industry

Crm In The Banking Industry

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Title: Crm In The Banking Industry

Essay Details:

Subject: Miscellaneous

Author: Michael S

Date: December 3, 2016

Level: University

Grade: A

Length: 2 / 593

Essay text:

A study in year 2001 survey of more than 1,600 business and IT professionals, conducted by The Data Warehousing Institute found that close to 50% had CRM project budgets of less than $500,000. That would appear to indicate that CRM doesn't have to be a budget-buster. However, the same survey showed a handful of respondents with CRM project budgets of over $10 million (http://crm.manufacturer-supplier.com/). The fail rate of implementing a CRM system successfully is very high. The fail rate is between 35-75%. Although there is a 35-75% fail rate, companies are still heavily spending their money in trying to implement a CRM system successfully...

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