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Essay text:
This can be enabling by using information to direct the right products and services at the right customers at the right time. It is a two way interaction, where we are trying to communicate messages to our customers and, at the same time, trying to capture useful information about them back.
The current revolution in financial service and customer relationship management (CRM) is as much about changing characteristics of customer communication than anything else here we look at the characteristics of the connection and why so much is changing.
Information is the Main Ingredient
The raw material of the customer relationship is information and the workings of the relationship manifest themselves in how we transact that information...
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