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Essay text:
Business Description
2.1 Business Segments
Consumer Products Division
Luxury Products Division
Professional Products Division
Active Cosmetics Division
2.1.1 Products/Services
Major brands - Giorgio Armani, Ralph Lauren, Garnier, Maybelline
2.2 Geographical Segmentation
Western Europe accounts for 47% of the total sales
2.3 Key Partnerships/Alliances
? Partnered with Italy based company, Diesel for the launch of a new fragrance line
? Collaborated with Weinstein Company and Dimension Films to promote the latter's promotion of films over the next two years
3. SWOT Analysis
3.1 Strengths
Strong and Focused Brand Portfolio
Presence in Emerging Markets
Strong R&D Capability
3...
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