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Essay text:
Today, this well-known lager is one of the most famous alcohols being sold internationally (the 5th largest-selling brand in the world, sold over 150 countries).
Our goal is to continue on the popular legacy of Corona by building a Corona store in Whistler, British Columbia, bringing a new culture that can help increase sales.
02. Mission Statement
• We want to expand Corona into the new geographic market in 2009, and to raise our sales by that same year, and to keep increasing in 2010, and by 2011.
• Because Greater Vancouver, British Columbia is one of the most multi-cultural places in Canada, it’s an opportunity to add a new kind of culture into the province by bringing the influence of Corona’s life style into the province by opening a Corona store in the year 2009...
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