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Essay Details:
Essay text:
Using the results from #1 and #2, prepare an Internal / External (IE) matrix.
B. What does the IE theory say they should do now? Explain.
4. Porter states that there are three competitive strategies a company can follow to create a competitive advantage.
A. Explain each of the three strategies.
B. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all
aspects of the definition - each separately.
C. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get
into implementation, just address the competitive approach...
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Common topics in this essay:
- Internal Factors Evaluation Matrix
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