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Essay Details:
Essay text:
Par-
ticularly, audience opinions of advertising intrusiveness, detected loss of control (as perceived
by Psychological Reactance), and annoyance in regards to the direct marketing methods were
examined. The outcome of this survey study (N=119) suggested that participants saw spam as
more intrusive and annoying than postal direct mail. The study lent to the concept of Psycho-
logical Reactance by suggesting that participants did not perceive a loss of control concerning
unsolicited commercial e-mail, therefore Psychological Reactance was not amply corroborated
in the frame of reference to these marketing communication methods...
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Common topics in this essay:
- Consumers' Attitudes toward Unsolicited Commercial E-mail
- Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
- Government Intrusion
- Vapor Intrusion
- intrusion detection
- Intrusion Detection Systems
- An Introduction to Intrusion Detection Systems
- Defeating Sniffers and Intrusion Detection
- E-Mail Privacy
- E-mail Privacy At Work
- A Change In Consumer Attitudes
- Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers
- Consumer Privacy
- INDIVIDUAL ETHICAL PERSPECTIVE
- Is Royal Mail justified in offering and promoting its direct mail services?
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