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Essay Details:
Essay text:
The act of making a consumer decision consists of three stages which are need recognition, prepurchase search & evaluation of alternatives.
1.) Need Recognition:
Need recognition occurs when a consumer is faced with a problem. There are many different reasons why someone would decide that they need to buy a pair of running shoes. It might be the start of a new year and a person has resolved to start afresh and try to be as healthy as possible. This person has been faced with a problem that they are feeling unhealthy and therefore have recognised the need for a pair of running shoes in order to get themselves fit and healthy...
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