consumer behavior

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Title: consumer behavior

Essay Details:

Subject: Miscellaneous

Author: Billy C

Date: November 11, 2016

Level: University

Grade: A

Length: 4 / 1076

Essay text:

A motive is a factor that compels action. Belch and Belch (2007) provide an explanation of motivation based on Maslow's hierarchy of needs and Freud's psychoanalytic theory. Information Search Once the consumer has recognised a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. Sources of information include: Personal sources Commercial sources Public sources Personal experience The relevant internal psychological process that is associated with information search is perception...

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