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Essay text:
Communication:
Starbucks focuses on the word of mouth as a main media of communications by creating a unique customer experience and is not concentrating so much on advertising. The ability that Starbucks has had to make human contact with their customers, through their people, is one of the reasons they have been so successful. Too often, companies view customers as transactions, not people. That is what happens when there is an emotional connection?when someone says he appreciates you as a customer and a human being. Starbucks tries to enhance people's days and make them feel good about being at Starbucks...
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