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These forces are "the entry of new competitors, the threat of substitutes, the bargaining power of buyers, the bargaining power of suppliers, and the rivalry among existing competitors' " (Pfeffer, J., 2005). Three methods for maintaining competitive advantage that will address these forces are effective strategic management, the effective management of people, and the effective management of research and development.
Dr. Johannes Snyman conducted a study of the trucking industry within the United States. Dr. Snyman concluded "in order to compete successfully in today's deregulated environment, trucking companies must continually evaluate and adjust their strategies...
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