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Essay text:
How is the search engine industry changing? What forces seem most likely to bring about major change to the industry within the next 3 to 5 years?
? Yahoo & Microsoft developing their own search engines
? MSN integrating its search into outlook, internet explorer, and other Microsoft applications
? ISP providers horizontally integrating with data base experts
? Desk top search versions
? Web histories, music, ect
3. What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?
? Quality of search technology: advanced search functionality
? Relevant search results
? Size of the companies technology
? Innovative features (toolbars, integrating other features)
? Ability to provide relevant and useful advertising
? Ability to attract Internet traffic
4...
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