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Finally, it is suggested that Ryanair’s model is most suited for the current conditions in the air transport industry, although easyJet’s model could be more favourable if conditions changed in the future.
2 The Low-Cost Model
Southwest Airlines is recognised as creating the model for low-cost, low-fare carriers. Its model has been adopted by several airlines hoping to emulate Southwest’s success. Some have taken the model further and adapted it to provide an even lower cost base for their operations. However, it is not clear that any single airline has identified a perfect model. Each has adapted its model to suit its operating environment and strategies...
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