communications audit

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Title: communications audit

Essay Details:

Subject: Miscellaneous

Author: Carl A

Date: June 1, 2014

Level: University

Grade: A

Length: 2 / 360

Essay text:

The items that can be measured are: · Precision of the implementation of the communications strategy ? tone of marketing communications, use of communications tools, dosage of messages- · Study of the communications infrastructure · Productivity of outsourcing the communications services · Target levels reached in marketing communications · Image vis-a-vis public opinion makers · Image vis-a-vis the target group · Study of the social and political standing of the institution · Pinpointing gossip and myths · Media content analysis · Analysis of competitive strenght · Productivity of the budget · Degree of exposure to risk · Power to resist crisis III...

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