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Essay Details:
Essay text:
But branding and marketing pushes for "fragmentation"
Began w/ rise of Marketing/P.R. in early 1900s
Advertising focuses on specific markets (e.g., housewives, athletes, etc.)
U.S. Census gave marketers info about various social groups
Fragmentation speeded up by suburbia
Rise of "demographics" as scientific study- I.e. most coveted zip code in U.S. ? 90210
Marketers' world starts to infect the rest of society ? a world
of "lifestyles"
3. TV perfectly fits marketer's model ? targeting specific audiences
Nielsen ratings to understand who's watching
Use of statistics to help understand audiences- influence of scientific discoveries about human behavior
TIME OUT: How are statistics used to understand viewing audiences?
_________________________________|____________________________________
(Average)
Most of human behavior falls into this normal distribution
As a result, we don't have to test entire population to understand
behavior!
A...
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