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I believe that advertising and sponsors are necessary, but it gets carried away in some instances. The author mentions that commercialization changes the ways that sports are controlled. When sports depend on the revenues they generate, the control center in sport organizations shifts away from the athletes and toward those who have the resources to produce and promote sports. Players have started to learn that they must answer to the sponsor first.
2. Media and commercialization are closely related topics in the sociology of sport. Commercial sports are unique in that they require the media to provide a combination of coverage and news...
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