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Coca Cola sells in virtually every country around the world, and is one of the most recognised brands in history. And then there is Benetton. An Italian Company specialising in the clothing sector of the economy. Only a few years ago they expanded into a merger with American store SEARS, which eventually fell through on the account of protests against the controversial Death Row Campaign by Oliviero Toscani. Toscani's vision of advertising did not include any gimmicks such as soft sell; his prime intent was to produce images that would shock anyone who saw them. His image of 'reality-advertising' caused many of his posters to be banned...
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