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The firms that have ventured into coffee retailing business in the country are Cafe Coffee Day, Nescafe Cafe, Cafe Mocha, Georgia Coffee, Chimayo Chains owned Qwiky’s brand of coffee pubs and Barista to name a few. Out of these we chose Barista and Cafe Coffee Day for our study because of their popularity and wide presence in the country.
BARISTA
Barista is a specialty coffee retailer offering high quality beverages and food accompaniments. They are pioneers in establishing the concept of “organized coffee retailing as an experience for the customer” at a national level in India. It is the first Indian coffee chain that has outlets outside India as well...
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