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Essay Details:
Essay text:
It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher margins, but isn't sure this new temperature technology is the way of the future.
Issue Analysis
After carefully analyzing the case, I've discovered three key issues that this problem, and its solution, must address. The first issue is the temperature reading technology itself. Is this computer chip dependable and reliable? Who sets the minimum and maximum temperatures in each market? These sort of questions need to be answered for this technology to work...
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Common topics in this essay:
- Brand Strategy And Imc
- Brand Strategy and Management
- brand strategy
- Coca Cola - Growth, Employment, Business Cycle and Inflation
- Coca Cola Business Strategy
- Coca-Cola Brand Management Analysis
- Coca-cola business Strategy
- Rebuilding Brand Strategy
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- Banning the use of vending machines
- Coca Cola Marketing Strategy
- Coca Cola Vending Machines
- coca cola marketing strategy
- TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?
- Vending Machines
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