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Poor performance in the United States has spurred Coke to reorganize its North American division. This includes restructuring jobs as well as negotiating with the current employee stakeholder groups in order to seek out cost-cutting opportunities (Stanford, 2007). Coke met significant resistance from the Teamsters employee union during labor negotiations. Amid sentiments that Coca-Cola is discriminating against workers and slashing health benefits, the employee union has threatened an employee strike (Teamsters Converge). Employee attitudes toward the company have shifted due to the repercussions of cost cutting and this has impacted Coke's cohesiveness and the foundation of its corporate culture...
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