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Coca Cola Marketing Strategy

Coca Cola Marketing Strategy

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Title: Coca Cola Marketing Strategy

Essay Details:

Subject: Miscellaneous

Author: Lashonda R

Date: December 8, 2014

Level: University

Grade: A

Length: 1 / 296

Essay text:

'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment' (Allen, 1995). Additionally, according to Bettman, et. al, (1998) Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et...

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