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Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.
Recently coca cola had to evolve from the fizzy drinks to a more health conscious product as the lifestyles and cultures of the coca cola products have been changing. Coca cola realiezes that they have to produce what the customer want so they introducing more health conscious products.
Marketing Audit of Coca Cola as a marketing consultant for Coca-Cola
External factors
PEST ANALYSIS
Political factors
The production distribution and use of many of Coca cola product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities...
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