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As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD "Extreme Leisure" clothing ad is a perfect example of why this distaste for today's marketing industry is ascending at such a dramatic rate.
The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement ("Extreme Leisure"), and is presented in such a way as to mislead the reader into believing that he will attain this image by wearing IZOD clothing. This misrepresentation occurs in many ways within the ad. The ad's picture shows a group of male and female friends all sitting around socializing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing...
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