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Essay Details:
Essay text:
These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
Learning Objective:
To explore the challenges of positioning a new product with emotional and functional benefits and that has received substantial media attention.
Subjects Covered:
Innovation, Market segmentation, Marketing plans, Positioning, Product development, Public relations.
1. What challenges do you anticipate Clocky's management will have in securing a successful launch into the marketplace?
Marketing
Distribution Strategy:
2. What marketing actions would you take to maximize Clocky's adoption?
3...
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