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Essay text:
That's why it' so important to understand not only
what a particular technology can do but what it cannot.
Take, for instance, a startup company and its decision as to whether the company should use
personal computers based in Windows or the Macintosh computers made by Apple. Well, for a
lot of companies the decision might not be that important. Obviously, the computers can do
many of the same things ? word processing, calculations, and databases.
The decision can become trickier, however. What if the company is involved in its own
marketing effort or does some graphics as part of its business? It then becomes imperative that
managers who make the decision about which computers to go with are aware of the possible
graphic strengths and weaknesses associated with both PCs and the Mac...
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