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I will also talk about the five types of selling and apply the A.I.D.A. model. I will conclude with any ethical issues that Padron might face.
Padron does not use a lot of advertising because of their tenure in the market place to my knowledge they only use competitive advertising. Padron is a product that is very consistent in taste and draw of the cigar. They do a great job of keeping the integrity of a cigar at a very high level. The one interesting thing that Padron has done is during the past ten years cigars have really caught on with society. During that time frame, most manufactures raised their prices to benefit from the increase in cigar smokers...
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