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Essay Details:
Essay text:
The market considers Milo and Ovaltine as two distinct brands. Some consumers claim that Ovaltine tastes best, while some claim that the brand pales in comparison to Milo. The market talks about Milo vs. Ovaltine, like Black vs. White, two parties that vie for the biggest market share.
Where then is Choquik in the picture?
Is it inferior to Milo and Ovaltine as to its product quality? One user from Sulit.com.ph says:
Why is a product that may be at par, or better yet, chocolatier than Milo, not performing as well as it should? Intuitively, a better product should translate to a better performance, but the market today says “not necessarily”...
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